A personal brand is very much similar to a corporate brand. You can market yourself instead of marketing your business. Nowadays, you easily brand yourself and scale up your business like never before. Only one example is enough to understand the importance of personal branding
Elon Musk.
We don’t know Elon because of his contributions to creating groundbreaking business models like PayPal or Tesla. We know him as a visionary entrepreneur, as an individual who knows how to leverage innovation.