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Marketing is not only creativity, it is science too. Many people misunderstand that marketing is based on creativity, like creative logos, slogans, advertisement, copywriting, Distribution and sales. but those are only the components of marketing.

Marketing is all about sending the right message to the right person at the right time.

I would like to quote the word “Necessity is the mother of invention”, Marketing is the game of perception and the product is rooted in reality. Never do marketing more important than the product. Marketing starts from understating the needs and pains of the customers and it led to the invention of a new product that fits. If creating a Quality product or service is based on customer needs, then there is no need to do marketing to sell the product, it starts to sell itself. So marketing means understanding your customer perfectly.

The purpose of marketing is to build a brand and capture a position in the mind of Customers. When you achieve a particular position in the mind of the customer then the customer itself becomes a brand ambassador of the product, at this point, the marketing activity of the product reaches an end.

Marketing is not only selling a product. But it also to keep an existing customer happy by communicating with them, so they can remain as a customer for life. Marketing is going to be there even after purchasing a product or service from you, it is there to do more purchasing from you in the future.

Business owners, CEO should invest their time and money in learning marketing because it is routed to human psychology and understanding the market.